Maryam Marshad
Toronto, ON / maryam-marshad@hotmail.com / linkedin.com/in/maryam-marshad
Download PDFProfile
Client and creator partnerships professional with agency, production, and brand experience across Toronto and Dubai. I build strong relationships with clients and talent, and the systems that keep campaigns running smoothly.
Work experience
Project Coordinator
Jan 2025 to Aug 2026The Playhouse Toronto, ON
- Served as day-to-day client contact across multiple accounts, running shoot days and coordinating around 3 shoots a week and managing short-form social content from first brief with clients through delivery.
- Took over existing client accounts and onboarded new clients at the same time during a team transition, keeping production on schedule.
- Sourced, vetted, and negotiated with 20+ creators for paid partnerships (rates, usage rights, creative briefs, and budgets); most campaign content reached six-figure views on Instagram and TikTok.
- Developed and pitched new content ideas to existing clients, winning additional work, and researched prospective clients to open new business conversations.
- Led talent and casting operations and built a Notion talent database of 280+ profiles with a self-serve intake form, casting filters, reliability ratings, and double-booking alerts, plus production systems for prop tracking.
- Partnered with the founder on brand discovery, exploring the agency's mission, values, and growth direction.
Teaching Assistant
Oct 2025 to Dec 2025Toronto Metropolitan University Toronto, ON
- Evaluated 100+ commercial property investment reports and weekly reflections, giving written feedback in line with the course rubric.
Invigilator
Oct 2025 to May 2026Toronto Metropolitan University Toronto, ON
- Administered midterms and finals across business, engineering, and arts faculties, coordinating with the registrar's office on setup and timing.
Research Assistant
Sept 2025 to May 2026Intellectnomics Research Group (IRG) Toronto, ON
- Researched intangible assets and value creation in modern economics, supporting data collection, literature reviews, and conceptual modelling under Dr. Adekunle.
- Authored and contributed to original research publications, including a cultural-historical analysis of UAE cuisine and its East African trade influences.
Freelance Creative Producer
2021 to 2024Self-employed Toronto & Dubai
- Built and ran a freelance production business across Toronto and Dubai, sourcing every client independently and delivering 4 music videos and a regional documentary.
- Quoted project rates, negotiated with clients and managed production budgets, delivering productions ahead of schedule and under budget.
- Earned repeat and referral work from past clients, growing the business through word of mouth.
- Contributed to creative direction, branding and logistics on work that earned a Best Short Film nomination from Sony.
- Coordinated crews and on-set operations (scheduling, styling, set design and safety), and captured behind-the-scenes content that grew emerging artists' audiences.
Assistant Manager
Oct 2019 to Apr 2023Pure Beauty Salon Toronto, ON
- Rebuilt the director stylist's social media presence, driving a 30% follower increase and 20% growth in repeat business.
- Managed client records and ran appointment reminders and rebooking follow-ups to keep clients coming back.
- Ran retention campaigns to win back past clients and pulled reports on client activity to guide follow-up.
- Streamlined operations and scheduling to improve efficiency and the customer experience.
- Negotiated with vendors to keep inventory at cost-effective levels.
- Supervised and trained staff, keeping client satisfaction high and the salon's brand reputation consistent.
Strategy projects
Business Strategy Simulation Leader (CEO)
Sep 2024 to Dec 2024Ted Rogers School of Management Toronto, ON
- Led a team through a competitive business simulation, setting a high-price, high-quality strategy using regression forecasting, SWOT, and risk analysis, and delivered a corporate strategy report with KPI tracking.
Business Strategy Analyst
May 2024 to Jul 2024Ted Rogers School of Management Toronto, ON
- Analyzed global business cases (Huawei, Xiaomi, Nikola, Disney) using strategic frameworks, including CSR and ethical practices.
Education
Bachelor of Commerce, Business Management, Major in International Business
Toronto Metropolitan University, Ted Rogers School of Management Toronto, ON
- Cumulative GPA: 3.4
Additional information
- Certifications
- Marketing Badge, Proficiency in Business Communication, Critical Thinking and Academic Reading.
- Computer skills
- Meta, SPSS, Adobe Creative Suite (Photoshop, Illustrator), Microsoft Office Suite (Excel, Word, PowerPoint), Notion.
- Core competencies
- Digital Marketing, Project Management, Brand Strategy, Social Media Branding, Creative Campaign Development, Market Research and Analytics, SEO and Data Analysis.